“Everything has its beauty, but not everyone sees it.”
Andy Warhol

The eggnog project is the collection of Madeleine Eiche. Her fascination with eggnog cartons and their designs began in 2002 when she was employed at a New York coffee shop, making eggnog lattes. It was the Dairy Fresh packaging of Canastota—and Madeleine's fond predisposition toward dairy products and pop art—that inspired her ongoing amassing of eggnog cartons. The peculiarities of the packaging range from festive to banal, minimal to unappetizing, and each seem to be printed with complete disregard for color alignment. It is precisely these things that make for such compelling kitsch.

Originally from Orwigsburg, Pennsylvania, Madeleine Eiche is a graphic designer currently based in Seattle, Washington. Other collections include push puppets and floaty pens. Find her work at eiche.co.uk.

For inquiries or good tidings, write to hello@eiche.co.uk.
Photography by Justin Gollmer.

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